Hard, never rigged.
Gridfold gets harder as your score climbs, but only by choosing trickier blocks. The rules never change, and only the board decides when a run is over.
Every time three new blocks arrive, at least one of them fits on your board. The game goes further than that: whenever it can, it deals a set that can be placed completely, in some order. A hard set is one with awkward shapes and little room, never one with nothing to place.
A run starts gentle, so the first minutes feel generous, and builds up from there. Difficulty only ever changes which blocks you are dealt. The board stays nine by nine, a full row or column always clears, and the scoring is the same for everyone.
The run ends when none of your remaining blocks fits anywhere on the real board. Nothing else can end it: no timer, no hidden counter, and no “almost” moment staged to sell you something. Sometimes the order you place them in is what does it. That is the puzzle.
The ads have no say in any of this. The part of the game that deals your blocks has no access to ads, ad revenue or anything that guesses what you might be worth. It is built that way on purpose, and the game’s tests check it.
How a run feels
Starts gentle
Builds up
Gets tough
After a revive: a few easier sets